A smiling Jon (Bones) Jones wore a simple Nike “Bones Knows” T-shirt to his pre-UFC 152 open workout.
The Nike sponsorship is one of the many things that separates the UFC light-heavyweight champion from almost all other MMA fighters. Along with Canadian Georges St-Pierre, Jones has become a legitimate crossover star with heavyweight sponsors.
The T-shirt may reference Bo Jackson’s “Bo Knows” back-in-the-day campaign but comes across more unintentionally ironic.
At 25, Jones acknowledges there is so much more to know — inside and outside the cage.
Photo: Nathan Denette/The Canadian Press
THIS IS WHY. Attraction, attraction, attraction.